In 1995 Nelson Lang rolled out the very first Pita Pit in Kingston, Ontario with a vision to provide a healthy alternative to fast food restaurants.

The success of this “Fresh Thinking” concept led to its franchising across Canada starting in 1997, followed by the United States in 1999.

Pita Pit International was formed to bring the Pita Pit concept to the world and has grown steadily since the first international location opened in New Zealand in 2007.

You can read the Case Study on our opening in New Zealand Here.

Nelson is still the heart and soul of the organization, and his leadership has ensured that Pita Pit is not a faceless corporation. As Nelson would say, it is all about the people.

Pita Pit will always maintain its focus on supporting the many people who have made us a success: our franchisees, our customers and our partners. At Pita Pit, when we succeed, we succeed together.

We serve the best, custom, handmade, & healthy Pitas.

Our product is handmade, customizable, nutritious, 
portable, fast and fun!

At Pita Pit, we don’t do things the conventional way; we never have and we never will.

Our approach starts with our bread: THE PITA

Our pitas aren’t the boring, stiff, fold-over-type pitas — they’re unique. 

They are custom-designed to wrap around our delicious, lean grilled meats, fresh toppings, cheeses, and sauces, so it can be eaten and enjoyed anywhere. Yes, anywhere. The office desk, walking down the street, driving the car  —although we don’t recommend this! — and even on the dance floor!

Pita Pit is perfectly positioned for the future in the quick-serve, fast-casual category:

• Variety & Customization

• Planet Friendly & Ethical Sourcing

• Creative & Flavourful Food

• Customer Engagement & Interaction

• More Options For Vegetarians and Vegans

• A Fun, Friendly & Vibrant Atmosphere

People & Planet

We build a positive environment for our customers to feel good about their choices not just from a healthy food perspective, but in a more global sense.

At Pita Pit, we take our responsibility to our planet seriously. That is why we are leading from the front when it comes to reducing our environmental impact, and it is an area that we will never cease to look for ways to improve. At Pita Pit, sustainability is not a slogan, it is something we believe in deeply – and our customers do as well.

Our Brand

The globally recognized Pita Pit brand is perfectly positioned to lead the growing market trend towards new fast casual concepts that deliver delicious, high quality, healthy, customizable, ethically sourced and environmentally friendly products.

Our brand is, and always will be, anchored by our delicious and nutritious Pitas. Building on this foundation, we have carefully cultivated the following brand elements as mutually supporting pillars of the Pita Pit customer experience.

• Crave-Able: Serve food that people dream about
• Customizable: Have it your way
• Fast, Portable and Convenient: For today's on-the-go customer
• Healthy: Guilt free dining pleasure – how often do you get that?
• Fun and Friendly: Life is short, have fun
• Environmentally Friendly: Because we live on the planet too
• Modern, Natural Design: Who wants to eat in a neon box!?